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Embracing the Future

Octai in Sales & Marketing

The competition is only getting tougher. In order to stay ahead of the curve, you need to make use of every advantage you can get – including cutting-edge technology.
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Octai Features

Benefits of using Octai

ML is one of the most powerful tools available to sales and marketing professionals today. By analyzing large amounts of data, it can help you uncover patterns that would be otherwise hidden, and predict customer behavior with amazing accuracy.

Go further with your customer

Machine learning is becoming increasingly popular as a tool for businesses to use in order to gain insights into their customers.

Octai enables businesses to find patterns in customer data which they can then use to improve their products and services, such as segmenting customers into groups that are interested in different types of products.

Personalize marketing campaigns

In the world of marketing, personalization is key. And thanks to machine learning, marketers are now able to create more personalized campaigns than ever before.

With Octai, marketers can use past customer behavior to see the future and make predictions on their next action. This allows marketing teams to create customized campaigns that are more likely to resonate with each customer.

Identify your best leads

Not all leads are created equal.

With Octai you can analyze historical data from past purchases or website visits, and train an algorithm to predict which customers are most likely to buy from you. Use this to focus your efforts on those customers likely to convert, rather than wasting time on those with no intention of buying.

The result? Shorter sales cycles, higher closing rates and more revenue for your business. So if you're not using machine learning to identify potential leads, you're probably  leaving money on the table.

Keep more of your customers

Take preventative step to avoid churn and retain your best customers.

Use Octai to analyze a customer's past behavior and identify patterns that may indicate they are at risk of churning. This allows you to reach out to the customer and try to win them back before they leave for good.

By figuring out the profiles of customers more likely to churn, the GTM team can modify lead generation decision-making to focus on the best customer fit.

Build better relationship value

What factors influence how much a customer is worth to your company? How long do they stay customers? What do they purchase and how often?

Octai can identify patterns and trends that humans might miss. This can give you a significant advantage in understanding your customers and making accurate LTV predictions.

Increase revenue with better pricing

Pricing decisions are highly dependent on demand forecasts provided by finance teams.

With Octai, you'll be able to build sophisticated models that predict when products will sell out or when pricing needs to be adjusted. This gives you the ability to make more timely adjustments in order to maximize revenues and customer lifetime value.

Sales & Marketing Use Cases

Octai accelerates impact to your business – increasing productivity, speed, and efficiency with an analytics platform powered by No Code AI.

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Do these questions sound familiar?

Octai accelerates impact to your business – increasing productivity, speed, and efficiency with an analytics platform powered by No Code AI.

Marketing Mix Modelling

Retention Optimization

Data privacy and customer tracking

What ads are truly driving ROAS?
How should I allocate my marketing budget when customer behavior and preferences are radically shifting?
How can I achieve greater marketing impact with a reduced budget?
What are the causes of churn?
Why do customers leave items in their baskets?
How can I predict retention?
How can we understand our customers with less data?
How can we maintain a standard of personalization in a privacy-first world?
What can I do with less granular data?
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